Last August, Cash for Clunkers was in full swing, contributing to a heightened demand for small, fuel efficient vehicles. This August, in the absence of the federal program, automakers saw an equally dramatic sales decline. International brands that benefited during Clunkers were hit hard. Honda and Toyota were both down 36 percent from August 2009. Nissan (-31 percent), Subaru (-22 percent), Hyundai (-11 percent), and Volkswagen (-8 percent) all saw losses. Toyota sold the most of any international nameplate corporation in August, moving 148,388 vehicles, down from 169,224 in July 2010. General Motors led all U.S. sales with 185,105 units.
"When viewed in context, August's sales numbers are not as bad as they first appear," said AIADA president Cody Lusk. "Cash for Clunkers was a once in a lifetime event, and we can't expect sales to reach that level again, just one year later." Read more
At a time when dealerships are challenged to do more with less, outsourcing loaner fleets makes good sense. Join AIADA and its Affinity Partner, Enterprise Rent-A-Car, on Wednesday, September 15 at 1:00 p.m. EDT for a FREE webinar titled The Benefits of Outsourcing Loaner Fleets. Click here to register.
An editorial on trade in Automotive News, the de facto voice of our industry, got me thinking recently. The piece, published last week, is titled, "It's Time to be Firm with Korea on Trade Pact."
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09/02/2010 - Auto Sales Fall from Last Year's 'Clunkers' High
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